Sage Ireland Blog

Sage Ireland Scoops Marketing Excellence Award

May 17th, 2013

17^th May 2013: Sage Ireland last night scooped the Marketing Excellence Award at the ICT Excellence Awards. Now in its 13^th year and billed as Ireland’s most prestigious technology industry awards, the ceremony was hosted by Matt Cooper at the Ballsbridge Hotel in Dublin.

The Marketing Excellence Award went to Sage for creating the most effective technology marketing campaign over a sustained period during 2012. A distinguished panel of judges, led by Forfas chairman Eoin O’Driscoll, selected the winners from a record entry to the awards.

According to the judges, “The stand-out marketing programmes from Sage Ireland were for Sage 50 and their Budget 2013 campaign. In their own words what has worked best for them is the integration between the old systems and the new digital methodologies where clever collaboration on campaigns mean the full spectrum of marketing is used to hit every possible audience, with every marketing dollar being actively measured also.”

Deirdre Moody 3M presents Sage Ireland with the Marketing Excellence Award

Commenting on the win, Avril McArdle, Digital and Marketing Manager at Sage said, “This was the first time Sage Ireland had entered the ICT awards so we were absolutely delighted to win. I am very proud to manage a team of experienced marketeers with a real multi-disciplinary approach to our marketing strategies and execution. This award recognises the breadth of work we deliver in order to educate and support our existing customers while also attracting new customers through acquisition strategies with a really results driven approach so that we ensure full marketing optimisation at all times.”

Doing Business In Ireland – An Infographic

May 13, 2013

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Enabling A Happy Workforce

What does happiness look like?
A recent survey of over 1,400 workers revealed that 42% said that getting on well with their co-workers helped them to feel good at work. The next most common reason for feeling good at work was having a positive work/life balance.

May 12, 2013

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Sage Pay E-Commerce Roadshows

Whether you are a new internet business or are extending your ‘bricks and mortar’ business to the net, Sage Pay’s morning seminars will demonstrate what you need to focus on to develop a successful e-commerce business.

May 10, 2013

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Content Marketing: Who Is Doing It Well & Where Does The Opportunity Lie?

Spiderworking
Many businesses in Ireland have realised that, in order to avoid loss of ranking positions on Google search, they need to start creating good content. Siobhan McGinty of Wolfgang Digital, gives an overview of who is using content marketing effectively in the Irish business landscape .

Apr 29, 2013

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Supporting Your Employees Through Maternity Leave

There’s a lot of work to be done to make the maternity process as smooth as possible, for your employee, yourself and the rest of your business.

Female Entrepreneurship In Ireland: An Interview With Olwen Dawe

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Sage Shortlisted In The Irish Sales Champion Awards

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and Champion Telesales Manager.

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The Real Meaning of Strategy In Business

The Real Meaning of Strategy In Business What could strategy mean for your business? Well, you could open yourself up to the opportunities that are potentially hidden from view right now , you might also be able evaluate your ‘message’ and all of a sudden, your team, stakeholders and other valuable individuals may begin to facilitate your trajectory because they get it.

Siobhán McGinty on Content Marketing: Who Is Doing It Well & Where Does The Opportunity Lie?
I agree Louis! As I keep saying, content should be solution-based rather than content focused. Glad you liked the piece. Siobhán McGinty Content Marketer Wolfgang Digital
Louis Grenier on What Type Of Business Owner Are You?
Great infographic, I'm definitely a soloist at the moment, and hopefully a CEO in the future ;) Louis Grenier, Head of Digital Marketing for TextRepublic.com
Louis Grenier on Seven Marketing Tips For Small Businesses
Nice article Avril, I specially like this part "From the minute you start your business, you should have a customer loyalty programme in place". When you consider that it is 6 to 7 times more expensive to acquire a new customer rather than keeping an existing one, the focus should be on keethe existing customers first, and attract new ones second. Louis, Head of Digital Marketing for TextRepublic.com
Louis Grenier on Content Marketing: Who Is Doing It Well & Where Does The Opportunity Lie?
Great article Siobhan, Glad to see someone who's sharing the same view about content marketing. The first issue that companies are facing when it comes to considering content marketing as part of their strategy is: how to create remarkable content? And the greatest mistake they are making is to focus solely on their own products and services, rather than creating content around their customers. Keep up the good work ;) Louis Grenier, Head of Digital Marketing for TextRepublic.com
Simon Bell on Sage Shortlisted In The Irish Sales Champion Awards
Congratulations guys, well deserved!! Best of luck on the night!