17th May 2013: Sage Ireland last night scooped the Marketing Excellence Award at the ICT Excellence Awards. Now in its 13th year and billed as Ireland’s most prestigious technology industry awards, the ceremony was hosted by Matt Cooper at the Ballsbridge Hotel in Dublin.
The Marketing Excellence Award went to Sage for creating the most effective technology marketing campaign over a sustained period during 2012. A distinguished panel of judges, led by Forfas chairman Eoin O’Driscoll, selected the winners from a record entry to the awards.
According to the judges, “The stand-out marketing programmes from Sage Ireland were for Sage 50 and their Budget 2013 campaign. In their own words what has worked best for them is the integration between the old systems and the new digital methodologies where clever collaboration on campaigns mean the full spectrum of marketing is used to hit every possible audience, with every marketing dollar being actively measured also.”
Commenting on the win, Avril McArdle, Digital and Marketing Manager at Sage said, “This was the first time Sage Ireland had entered the ICT awards so we were absolutely delighted to win. I am very proud to manage a team of experienced marketeers with a real multi-disciplinary approach to our marketing strategies and execution. This award recognises the breadth of work we deliver in order to educate and support our existing customers while also attracting new customers through acquisition strategies with a really results driven approach so that we ensure full marketing optimisation at all times.”