Ireland’s Largest Multi-Channel Payments Provider Is Unveiled
By Trish McGrath, Marketing Manager, Sage Ireland
When Sage Pay acquired Integral Computers Limited, a provider of card present payments, who are based in Dun Laoghaire it was a key step by Sage Pay in developing their existing strategy of offering fully integrated payment services to allow businesses to accept payments anytime, anywhere, anyway. 
And today following the rebrand of Integral Computers to Sage Pay, sees the establishment of Ireland’s largest multi-channel payments provider, combining Integral’s 20 years of experience in the cardholder present market with Sage Pay’s extensive experience as a leading e-commerce payment gateway.
In this interview, Sean Wilson, Managing Director, Sage Pay Ireland provides us with some further insights on the background of the rebrand and what it means for merchants and retailers in Ireland.
Tell me about the background to the rebrand?
Sage Pay acquired Integral Computers Limited, a Dun Laoghaire based provider of card present payments in February 2012. The complementary products and services mean that now we can offer a true multi-channel sales model to retailers, whether they want to take payment in their physical premises, online or via telephone/mail order.
With the convergence of the two companies, we are now the largest multi-channel payments provider in Ireland.
What is a multi-channel sales model and how does it benefit merchants?
Having a multi-channel sales model is crucial for retailers today. Multi-channel is all about providing customers with a number of touch points, all seamlessly integrated, allowing them to purchase however and wherever they want.
What are the benefits of using an independent multi channel payment provider?
As a multi-channel solution provider, we are positioned at the intersection point between the merchant and the retailer for card payments. Our independence as a payments service provider enables us focus on delivering the solution and services necessary to capture the transaction. Other associated requirements such as till system, terminal hardware, shopping carts or indeed the selection of the acquiring bank are not predefined by Sage Pay.
This allows the merchant to make these choices aligned to their business priorities and requirements, independently to services we deliver. This also means that should the retailer wish to change any component of the wider solution, we are unrestricted to support this change.
Does the multi-channel solution integrate with Sage accounts?
Currently the integration with Sage accounts is for the e-commerce products only but we’re working on the integration of the card terminal transactions as we speak. This will provide retailers with a single view to track all payments; however they’ve received them, and manage their accounts from within the Sage software.
What are the future plans for operating as a multi-channel provider?
Sage Pay is at the centre of the multi-channel hub. By building integrations to other value add providers we enable our merchant access these services through a single relationship. Whether it is currency conversion, tax-free, gift, mobile payments or fuel cards to name a few, we will continue to add additional service offerings to our multichannel hub. A high priority for us is to complete our integration work with the wider Sage products and to build on services already in place for our e-commerce transactions.
To find out more about the rebrand, read our press release here
For enquiries, please contact our team at cardholderpresent@sagepay.com
Sean Wilson Managing Director, SagePay Ireland
Sean Wilson joined SagePay Ireland (formerly Integral) in 2005. He succeeded Michael Sweeney as MD in January 2010. Sean has over 15 years experience in technology companies, in both SME and corporate environments. Prior to joining SagePay he worked for Cisco Systems and Nortel Networks in Silicon Valley in a number of roles including Project, Process and Staff Management. Sean has a Bachelors Degree from Aberdeen University and MSc (Mgmt) from Trinity College Dublin.

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