Sage
Aug 27 2012

Mumpreneur – More Than A Word

By Mairéad Kelly, coach, trainer and owner of Cute Honey

Mumpreneur

Photo Courtesy Remy Sharp, source Flickr.com

The word Mumpreneur was added to the Collins English Dictionary in October 2011.  It got me thinking about it.  I’ve set up and closed businesses over the last fifteen years yet it is only in the last four of those years that I would have called myself a Mumpreneur.  But what does that word mean exactly?

According to Wikipedia:

Mumpreneur is a newly coined term, as a female business owner who is actively balancing the role of mum and the role of entrepreneur

As someone who is a Mumpreneur trainer, mentor and coach and who provides business training courses aimed at mums who would like to be a Mumpreneur themselves, I see it as a positive word.

I believe that we can have it all: be a great mother and a successful business woman simultaneously.  It does take careful planning and making some difficult choices to achieve that, however every business owner has to make difficult choices.

What I wondered though is if it was a word that is considered positively or negatively by those women who the word could apply to?

I contacted some of my previous clients and asked them some questions:

1. Do you call yourself a Mumpreneur or?
2. What does being a Mumpreneur mean to you?
3. What are the pluses and minuses of it?

Martina Ginty, owner of Glitz and Glam – www.glitzandglam.ie said

Yes, I call myself a Mumpreneur, most of the time. For me being a mumpreneur means trying to find a balance between minding my children, working from home and running a business, not that I get that right all the time. As for pluses and minuses, I get to spend time with my children when they are small,  I can work my meetings around their schedules, all my achievements are down to my hard work and I have won awards for the business in the last year, which I wouldn’t have won if I was employed somewhere.

Trying to juggle childcare with business appointments, it means working a lot more hours when it is my own business rather than as an employee.  I really have to be a jack-of-all-trades when working for myself and not all these skills come easily to me.’

Gillian Wiseman, owner of Style Mama – www.stylemama.ie said that she would call herself a Mumpreneur and that for her it means;

 ‘A working mum, self-employed, that juggles work alongside running a household. Making time for everyone and anything as well as being successful. I get to be my own boss, with only myself to answer to. I have no one looking over my shoulder while working.  It is possible to work any hours during the day & night, which means I can spend quality time with my kids.’
As for the disadvantages, Gillian said that;

‘I am solely responsible for all actions, my income & sometimes I can’t switch off from work. I also feel pressurised to succeed. I also find it can be lonely working by myself and miss the social aspect of working with in a group.’

Deirdre Featherstone, owner of Webscene www.webscene.ie does not call herself a Mumpreneur, explaining;

No, I tend to call myself a business woman. It means that I can be there for my kids – my kids are at the age where there are no more nappies or childcare, I have an Angel of a child-minder. The main advantages are that if the school rings, if they are sick I can collect and not have to explain to a boss and feel terrible that I have to leave.  I worked in Sweden for a few years. Sweden has an idyllic workplace if you have a family, for both mothers and fathers.  I was quite shocked when we would be in very high level meetings and the MD of the particular part of the company would be bouncing a baby on his knee!

The disadvantages are that I work like mad, I get hardly any sleep, I feel all the time that I am trying to push my kids away.  If I am at home and a call comes in I shout “don’t touch that” and the odd time of course the four-year-old would be having a great chat with a client!’

Helen Hudson owner of Strider Bikes – www.striderbikes.ie also had a different view of the word Mumpreneur, saying

 ‘I would not refer to myself to the general public or a business colleague as a Mumpreneur – I find this phrase clichéd and it does not do justice to women and their businesses. Being a Mumpreneur to me means having a business that I can run from home at the hours that suit me best and also being at home to watch my kids grow up which is a huge privilege. Juggling family with work when there is little structured childcare means working on the business late night and early mornings.  Despite these minuses I wouldn’t swap my position for any secure, pensionable, (crèche paying) job.’

I also open up the question (what being a Mumpreneur means) on Facebook and Twitter and here are some of the responses:

  • Managing to do absolutely EVERYTHING with a smile on your face making it all look so easy. Maria’s Little Wrappers – Personalised Chocolate Bars
  • Being Supermom, Wonder Woman and the bionic woman whilst looking like one of Charlie’s Angels. Funky Goddess
  • I am the product of a mumpreneur! And very proud it and of her @HDBrowsinDublin
  • Gosh I suspect I will be no help! mumpreneur/dadpreneur I guess we are all balancing work, home & life fingers x’ed @AnnetteMBurgess
  • For me, Mumpreneur=being a Mum in biz who balances family & biz in a way that works for my family & I @CaitrionaEllis
  • Juggling everything. Time, house, kids, work but very rewarding to spend more time with kids @pinataspinatas
  • A constant juggle between family and work. A least you’re the boss of both! @heybabyie
  • It is a tough one but I think to be a ‘mumpreneur’ you need to accept that you are an ambitious person & not feel guilty about it. @CarterMarissa

So there you have it, opinions from other Mumpreneurs or mothers who also happen to run a business from home.  Do you use the word Mumpreneur, or not?  Do you see it as a positive or a negative word?

About The Author
Mairead KellyMairéad Kelly is a qualified coach and trainer and is the creator of Cute Honey a suite of business training and mentoring programmes aimed at Mums who want to set up and run their own business or Mumpreneurs who would like to bring their already established business to the next level. Her next training is on 11th September. For more information visit www.cutehoney.ie or find her on Facebook Twitter or LinkedIn.

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  • beatricewhelan

    Thanks Mairead for a great post that takes in a lot of different views on the word ‘Mumpreneur’. I used to run a small business while I was a new mum but would never have referred to myself as a mumpreneur as I wouldn’t want to be perceived as different to my male counterparts. Do you think that the word is used more in one particular industry or sector than others?

    • http://www.cutehoney.ie/ Mairéad Kelly

      Not in any particular industry @beatricewhelan:disqus, rather as where they work from. I have found that in mums that there is a fear of not being taken seriously by others that prevents so many mums adopting the phrase rather than the industry they work in and that goes right across the board whether they are solicitors to scrap-bookers.

  • http://twitter.com/mfamilycoach Martine Brennan

    I have been called a Mum Ultapreneur in Susan Odev’s book
    http://www.mum-ultrapreneur.com/ I am very proud of how I combine my business with rearing my kids but I don’t often describe myself in this way. I guess for me, my work is something that pre-dated the arrival of my girls. When Susan described me this way I felt deeply honoured and respected. But if a male colleague described me this way I might well feel it was a putdown. I’m not at all sure why this is…

    • http://www.cutehoney.ie/ Mairéad Kelly

      I think Martine, in general as women, we’ve gotten so used to expecting a negative reaction from men on so many female issues that we sometimes automatically assume that they are doing that even when they aren’t. I know of quite a few husbands who proudly call their wives Mumpreneurs and admire their courage in and dedication in setting up in business for themselves when they (the husbands) don’t feel like they can take that risk.

  • http://www.facebook.com/janette.orourke Janette O’Rourke

    Great blog Mairead, enjoyed reading it x x Janette

    • http://www.cutehoney.ie/ Mairéad Kelly

      Glad you enjoyed it @facebook-1592387799:disqus, feel free to share it too :)

  • Raphaele

    I would tend to agree with Helen Hudson. While the term ‘mompreneur’ describes our reality, I wouldn’t refer to me as a mompreneur in a business context as it could be seen as a different kind of entrepreneur, where I think it is important we are perceived as just entrepreneurs. Re balancing work and family, I think employed mums do it as well. I believe the characteristic of a mompreneur is to have to work around their children, ie at night :) which invloves a different way of organising our work schedule.

    • http://www.cutehoney.ie/ Mairéad Kelly

      There are another set of problems that Mumpreneurs face @disqus_fMvwII10Fv:disqus that employed mums don’t and that is the complete lack of financial/job security which causes many Mumpreneurs to question their trust in their abilities and this can often be picked up on as not being serious about their business when in fact they are. It will all boil down to how you see yourself first and how you want others to see you. It is a type of niching down, it doens’t mean you are less serious about how and where you work, it means that you have lined up your priorities to suit your needs and unfortunately, sometimes in the corporate world that can be seen as negative instead of positive.

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