Advice for growing businesses

Are you thinking about beginning to trade internationally? You're not alone. The percentage of companies starting to export rose from 25% in 2014 to 28.6% in the middle of 2015, and research shows that companies that export become 34% more productive in the first year alone.

Our guide explains how to get started and how exporting could help your business to grow.

The marketer's guide to exporting

06 November 2015

If you’re thinking about starting to export goods or services, you’re not alone. Research by the Federation of Small Businesses showed that the percentage of companies starting to export rose from 25% in 2014 to 28.6% in the middle of 2015.

It’s not surprising, considering the positive effects it can have on your business and your bottom line, from increased sales to a more robust business. According to research by UKTI, 47% of companies who are considering exporting for the first time say they expect a significant level of growth once they start doing business overseas. That optimism is back up by companies who already export - 85% said that exporting had led to a ‘level of growth not otherwise possible’.

In fact, research shows that companies that export become 34% more productive in the first year alone.

So why is it that only 10% of small businesses currently export their products overseas? While many recognise the benefits of exporting, they have concerns about legislation, lack of local knowledge and cultural barriers. But with the right advice, businesses can be better equipped to reap the benefits and deal with the challenges. Our guide gives you the information you need about how to prepare for the export market and make sure your business is ready.

In reality, many of these barriers are less problematic than you might think. UKTI research showed that businesses who were exporting found that doing business overseas was less risky than they feared. So now could be the perfect time to take the next step.


Our guide offers practical advice on how to begin exporting, including:

  • How exporting can help your business
  • How to get started
  • Deciding if you need to adapt your products and services for an overseas market
  • Understanding cultural differences
  • Practical advice about capacity, logistics and distribution
  • Marketing your business internationally
  • Key legislation to be aware of
  • Where to go for help
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