Sage 1000 helps Boomer Industries manage profitable growth
Established in 1970, manufacturing company
Boomer Industries Ltd has grown to become one of the most respected
names in the specialist plastics extrusion industry. It supports
customers in some of the most demanding manufacturing industries,
producing plastic components to critical tolerances.
The Challenge
Adding value to its customers placed increased
pressure on the Boomer business, not least in building and managing
effective customer relations.
Previously, Boomer experienced a fragmented
approach to customer relationship management (CRM), whereby no
department had visibility of another’s day-to-day interactions with
the customer base, which led to significant duplication of
effort.
As Boomer expands in turnover, physical size
and market reach, it continually looks to technology to make
efficiency gains. Managers recognised the need for an integrated
CRM system to support the efficient delivery of seamless customer
service from Boomer.
The Solution
Boomer approached their trusted Sage Business
Partner Pinnacle Computing, which had implemented its Sage Line 500
system some years previously. Pinnacle advised Boomer to upgrade to
Sage 1000 with Business Intelligence to benefit from this complete,
single business management solution, spanning operations from
accounting to customer services, sales and marketing. “I
liked the way that everything is fully integrated, rather than
having to ‘paperclip’ extra software on,” comments Andrew Wallace,
Financial Director, Boomer Industries.
The Benefits
“Right from the start, we were impressed with
the additional functionality within Sage 1000, as an integrated
business-wide solution”, Andrew recalls. Boomer has been able
to centralise the CRM process, providing a seamless link between
sales, customer services, warehousing and other departments. By
sharing information between different departments, Boomer
experiences greater efficiency, with fewer errors from re-keying of
data. Service levels have increased by making it easier to give
accurate, timely information from across the business to customers,
with information on purchases/orders, accounts and outstanding
bills being readily available.
Andrew notes, “We’ve seen a
beneficial impact on cash flow. Late payments were historically an
issue for us. Now, with problems being resolved more promptly,
there is no good reason why customers should delay payment at the
end of the month.”
The Sage Business Intelligence within Sage
1000 is set to transform existing business data from across the
system into real intelligence on Boomer’s markets, customers,
operations, suppliers and business performance. Delivering
this vital information directly to users’ desktops enables them to
further drill down via the dashboards to investigate underlying
reasons on particular issues. “Sales figures, outstanding purchase
orders, customers on credit stop...the information is all there for
them with no need to ask me,” comments Andrew.
“Sage 1000 helps us stay close to our
customers. We’re no longer employing people just to manage data.
Instead, they can focus on the customer and our business.”

L-R: Siobhan Marley, Pinnacle Computing
Ltd and Andrew Wallace, Boomer Industries Ltd